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Addressing target consumers’ sensibilities key to branded storytelling

April 9, 2014

Design Miami promotional image Design Miami promotional image

 

By Jen King

NAPLES, FL – Storytelling helps to sell goods, but brands must learn the story of the collective “me," according to a panel discussion at the Luxury Summit 2014.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Baccarat pulls incoming CEO from Printemps
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Roche Bobois furnishes boutique resort in Turks and Caicos