Columns
January 8, 2016
Jeff Malmad is managing director and head of mobile and Life+ at Mindshare North America
By a Luxury Daily columnist
{"ct":"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","iv":"f309e4291b2cb3e92d50521ca1b92250","s":"a01ef6f6248b6e6b"}
Share your thoughts. Click here