Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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