Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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","iv":"e31090c49888079882b9afbc318fd15c","s":"a3fda777450b3dcb"}
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