Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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