Columns
March 10, 2015
Watch out
By a Luxury Daily columnist
Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?
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","iv":"9b3547379f16c448f1ec5dda578e167d","s":"114142eb76f0e2d5"}
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