Marketing
March 12, 2019
Legacy luxury brands must be open to new trends. Image credit: Chanel
By Sarah Ramirez
From ecommerce expansion to personalization, the always-evolving luxury business seems to be going in countless new directions. One underlying theme, however, is balancing accessibility with privacy.
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","iv":"ac192a6cb4f62abb634b855b82c96ab6","s":"2874feea0cc23b14"}
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