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Marketing

Accessibility, privacy underscore emerging luxury trends

March 12, 2019

Legacy luxury brands must be open to new trends. Image credit: Chanel

 

By Sarah Ramirez

From ecommerce expansion to personalization, the always-evolving luxury business seems to be going in countless new directions. One underlying theme, however, is balancing accessibility with privacy.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. Happy Holidays!
  7. BMW sets record with funds raised for education at playoff event
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  10. Balenciaga Music bridges cultures with Chinese pianist Wu Muye
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RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman