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Nov. 18, 2024
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Commerce

Why a well-designed checkout page is vital for luxury ecommerce

August 17, 2011

Bloomingdales' online brown bag

 

By Kayla Hutzler

The online checkout page is arguably the most important part of a luxury brand’s Web site, directly determining whether or not a brand will make a profit from its ecommerce efforts.

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  1. Leading with pedigree, Range Rover promotes plug-in SUV
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  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Burberry transforms customer experiences through digital innovation
  5. Luxury Unfiltered: The self-inflicted luxury crisis
  6. Alexandre Arnault named CEO of wines, spirits division at LVMH
  7. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  8. Louis Vuitton goes big with temporary NYC store
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  10. Dolce & Gabbana introduces advent calendar this season
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