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Nov. 14, 2024
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Food and beverage

“A small, concrete happiness”: Why luxury brands in China love cafés

October 6, 2022

Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touch points and growth areas. Images credit: Maison Margiela Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touch points and growth areas. Images credit: Maison Margiela

 

By Jiaqi Luo

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