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Multichannel

A mountain of big data, a mountain of stories

March 27, 2014

 

By Joe McCarthy

SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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  1. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  2. Silversea confirms world’s southernmost hotel will open in 2026
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  4. Luxury Unfiltered: The real reason luxury brands fail
  5. Contemporary partnerships chart luxury's path at Milan Design Week 2025
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Vestiaire Collective calls out overconsumption with textile waste campaign
  8. Rue La La makes private sale shopping accessible on Android devices
  9. Gucci honors Lunar New Year
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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