SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
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","iv":"58d01b43f7a837926fa63865bbd77c59","s":"0724d9f76b2f1411"}