SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
{"ct":"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","iv":"108ddda50651b7b5bf8c4576fdc064c7","s":"c543583fedcbbe69"}