Luxury Daily
The authority in luxury news.
Dec. 28, 2024
  1. Tokyo now home to first standalone Aman residences
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Edutainment leads metaverse strategy at Max Mara
  4. Saks welcomes holiday season in ‘Gifts of Delight’
  5. Balmain enlists virtual faces as brand spokesmodels
  6. YSL Beauty explores boundary-breaking heritage through scent
  7. Luxury Unfiltered: The real reason luxury brands fail
  8. Longines elevates actress Jennifer Lawrence in chronographic effort
  9. Off the Cuff: A Q&A with eBay's Mari Corella
  10. Luxury Unfiltered: How AI undermines the essence of luxury
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Marketing

A luxury brand guide to using WeChat Channels

April 21, 2023

Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock

 

By Julienna Law

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  1. Tokyo now home to first standalone Aman residences
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Edutainment leads metaverse strategy at Max Mara
  4. Saks welcomes holiday season in ‘Gifts of Delight’
  5. Balmain enlists virtual faces as brand spokesmodels
  6. YSL Beauty explores boundary-breaking heritage through scent
  7. Luxury Unfiltered: The real reason luxury brands fail
  8. Longines elevates actress Jennifer Lawrence in chronographic effort
  9. Off the Cuff: A Q&A with eBay's Mari Corella
  10. Luxury Unfiltered: How AI undermines the essence of luxury
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