NEW YORK – Retailers that are looking to expand their business to the global marketplace need to invest in multichannel campaigns that are heavily focused on each market's local culture, according to executives from McMillan Doolittle at the National Retail Federation’s Big Show 2013.
{"ct":"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","iv":"239f572d27348cba91cb9bb71f6c1256","s":"23622c07308030b0"}