NEW YORK – Retailers that are looking to expand their business to the global marketplace need to invest in multichannel campaigns that are heavily focused on each market's local culture, according to executives from McMillan Doolittle at the National Retail Federation’s Big Show 2013.
{"ct":"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","iv":"d54e76ee61640f5232e70215ab918115","s":"43adaa861b6900d4"}