Multichannel
June 3, 2014
Mercedes-Benz gains a new driver
By Nancy Buckley
German automaker Mercedes-Benz is enlisting Nintendo's Mario and friends to help raise awareness for its GLA model.
{"ct":"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","iv":"50bb5adb29e464312bb9f5e32019b5d8","s":"f77cdf4a6f1245ae"}
Share your thoughts. Click here