Multichannel
June 2, 2014
Cross-platform marketing is a growing focus for brands
By Chantal Tode
Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.
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","iv":"98d54a90ee5ccad63e54e42d26ac3a2d","s":"c8eccdff55baf3fd"}
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