Columns
May 30, 2014
Llew Claasen is vice president of marketing at Clickatell
{"ct":"fT2fM897KeKCI7+QUlU7ORvnwRJEbi5T5MYLL5ONXwlQEkMtgJjkOdXWe8tYQ4ZGF\/PWpPFauQBaeLAfhKbVFD116lBO7IaMpw2h+DE\/m4TFlckRb6bR0pPoHo2H+csFHnpgX\/geWcYxM3V3OkNtakdob47ZlCUrT17KynJZK\/pWBA04bsrimNhxfQtbScJeAVVfEHWP0wpaunTEXsSESSuVhB081J68\/u0RxW1aHVvN4bnUyN\/PAVG+RJ3Vc5rQatJaxY0SyMzabt69Fy\/t99H+eFqep8Zfm3KlFrLJeVGecYHllC+L6G90AiWtLu0vY+nVKWtKVbYmmO74IyZUqIgPQgC4TQpgsuBRjR\/jJaiHXm0E65hNi8iEuOjtoNIXaNm6zz+7xFucpoNslYToxw1hFb+BkyJVUEs6vmPMw2k0amKxGWrgIlDzEu0DiNASUvLAdHIbmMCiJbqSxJ54BbH5NfMcuuwN6yzlSJgu5wBlAxERihzcqcmkIvmfTCKPt+3bhW2qbHQP38G8\/NM+XM016qJAlWfSxVXEHP1HhgaQTtB5msW5MV0U8+kRTU7FXM03RaN8\/dGlSTJ2Up6IU4E5hcR+ydKwmjgiYjItxj0886bnq1QjffmSd0a7YErsmh2BYvzWntl4UTc08qPZVSXZWn93rnpNMkHpD\/VxXO1z6OcX8qOU+U3lIgw5P8UyOjckY1p81Y9KtOSwYjHuZJjYazmU2aUmtttZ\/zq5xbRlYzs8m7UJwFMiKJYNjHbMUuP743LFOgEqLs2WxK0LzzbHmb7s8j4M4sKJcuij\/jaMuO2bvz+OXRk\/P7qQ9C7WmXevWbDgNVIXlQyBw75HNYT35p6THkcR8P6gwiuKxY4H5Sl8lY425MXFMRE4SQvlY\/NdMpWNAngztaSjGn3UUusbfPgmo7qofkL9q0E88HU\/vWww1qjrbHpzA\/lO5INmgjhmSZs\/F7U6GD8uJE+js8KH5wJ+77whHxVLvno2TFWY3Hp3QgAIsCQIpMZzA+Ea3Y5D0ONBCnfPVSl53UiVhnv\/pGWg06gm84Gz5EQ+3Xs668PD94qWf00SYVKZxyJXJlTP4i2aY4oRUZSOoMC9l+QVGuUMWODuxTcLkndauL7r4EDtHCST+9v2wq6hq3AGqHImBpj\/Vw7KxHB2dajXJ0WXmJul37PtZ5QrQ+4oPvZ2dK6J1LZfAHJ5wyUogPwop9RCyWJ9GvQqpDX3A\/Uc92vttP5ffrElIpDLbSsZ37beGatp1Q+KQKq7Pyo8PpnqEzl9JgnRSFz7KdAWUb1Wli6sOZlEZDdG21nEcBM3le37qNpGwgn9yCkLGofmDzfJ9dKzNixLMwqXwCT+lxRNzw4v39Ttg6E6qvw6IrqaMcF2sGGcbs+Qhn87ksVJwPnhWNl69EWvE0HQMsK5TtMrovkU\/R6sIntEsJ2I4SoEu5RNahAILU414rPnmRXEqhZypH1W5CxIBwntRG5nsU9ACwuEa3iAIFBHNK49W21p0zRU9GcT4eYuAvdo9ucsJ3xL5EIyFW4XU0pnss3pvBxjmz69vT3KXcvOE+F5UPrBxBNL0RR2AFCog7x\/EM7hKpeCMnHGLm6DRYg0tUIHqbbga17PNKs4pclaKkrsYr41sgs1Ezn\/WgQoJquIHGuVzDv\/qBZOqWR5D1jRlSMhCt1IDbv0\/09sraBlWyMqAbCwV1svQPeWDpuaA8Achuz1tQLQcCU9gJ711QJ0REtfqZK1PU+3Bk3TvRNex7BXbADP\/RP2sIuH5JAhrLjGm8j+d3t4SX8w9s7\/\/SWdjM3vfQSw5nXTdDGRYgW276DyAD\/wnIelh74uMLMOGNQ208u6H5yUMEbvxEQVj7sTjy5a2SVOtBZogaEIjBJwdQAxMeN67565+NuYuI\/Xz3pHjhuSsGM2vT\/sR+LgS2851kadRBQ37CkkxuJKJvr3VSHLoF7pMh+T3XNqb5RTjIyNjfdcqfAzwFcUj1T5Gort0U3PvBRLnlKtLqQh3XsXXVU0gU8LAxt0+fBxcdy7CzH8V4fHLqRN+CuczEgGYhrXpC94UGd4Ech70YqQQgr3WX706ZRtso5L7d5rcnrUepmGoBJ3+emZPXRFd7Eq03SJzDFak1b0a6aTJwnigHZCWZrcRxacSv11hiKAZ7ZInIqmBU0vSD7UjEkNyemWgB8b1ZA6qP7buAgNd1bObJD922LlCX59WtGA+Af7UrdFRrH0QMdxDC8CVFcbUVMTiObKbuKn2XjafaWXBVUMuoKbxILaCbBf7W6Jwck\/C06+7GgsH4mfkAXVw4f4PxhtiHpnBWHX+0kJfzUL1s8Tq0nIJqaY+EeBwWVM+UG7gmwstvBR33rNw5ZcLBiS\/LJS7hxWjHLmhKGJ22oi9j0EWSUpsrGozX8\/w7bUIL\/QVv9EBx\/ohQSPPS1pO56v2tJVWAV3CxdcMs847PcsrTSvcHeOLFT9iWC8R3C8D4cmemSBJrsWZKu3qjeLIdzyJxvzO7I\/Hqlpj0GBC6OrANEu\/G0DTpUif0rx67SGRYFYB9nkRFtBx6AY3qLhhCbOApdObbxs+5ccQjvj65\/dZeQM53d6AxJTudQsxJF0ARgpt91xSCsyCiflER+fij6lRzrjoAbpZiPCNkmx0A8e6ktSG7W2AhZ63wqFM5DMEj1+Wh2grVRp2lx56zYtwwmEZo\/x7yhS03uFrLxilow3VGHfgcG+xN7KoH\/FabEk3lzW5h07kcOCCnL1UayFYsBw0bVwP44mlbee5MKFtvaAfGnpibLmDx3v4qKX4TjusswocliLWeXoKXHl96jNCzQf3R3bZAd8K7Xy+0BvnstjqL2o1C6hv20aiTiNFf+iEeW7kFnSYh4r9PWLKU0\/D4gZOouNOvAnBPktmV2sTfVKlDVsi6lfmMCi5f4YRNw9p3CIg1Gd6QGLTmN5GWDOJcMp0ABXvSnIuKUck6st\/m6sUwcr8LmlCEsCoNS3pXlcqxT9NC5TWoTZl7pFFFAYz5c\/aAVzgxsp5\/YyiWr8yhK+JOulIamurXVy2wf7QmWufvVlAmQz2JdL4qxXipxGleqc+2qulJcTjLYnr3rdKxXxwJPimOsVofLm9K9WOs1wWalwA+HjYxuxsUVVYU\/v2fyRPr6ZozqoBGB7lNw7mA6hMYev0oQZWQLcVRZ4uYwcsaYN1YCGuqVQbZsj2J5Dg4ICA1ih5WbckAlcSE3VXaLLxCHOyu2Y+iUi4rcID16w5R86SqPB1JjQ2cBuibFdAGGRHkIOp6nVR\/\/eeWf8iME8hoUP9q9AF87xWmgzkxB\/+GxmytrnmvdI1B8glCY+SdowOfFhRICa3hOu2nnszippxBoCanBS2miZ3wWGDkkpkuC\/rabjYKT2AKfTh9Bjt1TelzrLKUej9N1ldoeQFlYMJQ62cwry+wBLoUu53Ew0EAeRZkONGfsZkWVN5e+nSdeA8tOo6rhqQzonlQC0Bsex1iTiTmhkbItdGVsqQ7ROVWVVRkpqLtWWfDVYq2a0Eq48c+TWy1f5YGuZw3gZtsm5j\/QocjSZO7jHMDZokp6X77LjDEljE9utDLyxuRB76Jy7M387+3sPN7vKu9K+tMGoDfTadBpQPNI9Y1PKJp\/bjxJM7R\/JiXWDqNXCVvFDGLYXg0AXoxhEJmzK+S6FbHxDw5AO+A63i6qnIfABAIx7en3kh7aN5qZCXiwG8+n0EhmHfp5TzOOLEQrCQmxPIECWB9RinfGIsuwb19MZOMW6IbhrjuvkMMkxsv3pboNsEHbQdoBIhOmMqzXPCRuv+N8jKzx9gOjgcy935OTwSeSxneTgjYawclcCI2XBIFRKzILXkcZvD+Czg5WLQnf\/4i4VoFJj8wnhyPGqSZHzPZExyEnjWh0THvKpkMxR8TdECl\/G653+ds\/pE1LExQYjOd0E6mxGMhWAT+UGIdj9cpTFEAa6320FMgoMcyzi04xpCrk7a3jPq+xm9yIXQ9VnpDX9jxY6+zB\/QlI12pBBhjF\/qAYDEmTxdhYZB0No+B\/p\/DUbuXxMV1rNGNVdOEtXuW6\/BA66UjZ5dJhKFqRfDFJ6SvoihqM7YX0UpR59pVFM5vs7iUXYYYVA5UsGAR9+0U7eUiuVV6l9Yu2UTCgtzOFoyFPZjph72aBnMOV09v8VRFYuxSHcmhFscQoUjgPTy2R3ntMDo1tUDBXnn1QRUzENB92fgAErTNSXs6BbORtgXJnwUuJgOeyFSb\/nDpl3FUg+zlvx7bvxkmMWYy7GDqxrcLGN9NQ\/SdNmkqGSqVZRDFtDpbMLxM3dG2+TixTEpXeQcI2hiRq7hEsUyfJdjiUyu4GlrTcnhO32RlewhfvDNnnKBPzNPy2W1FeWgNeIxkd\/5IcPsv060Rv6ujOcUHDm\/1a3lnnyuUrQcRE7eGnRernfbt8d3KD0NUDe2bQrnx7JvEBShSSqKmxjJx\/aXFsuCYN8I5ZxVT49ioX3vTppaFVfrfibYb2UR2IjMflwhzpsbMv7RywZkcnotOSpG2zL1Mfqer7Cok23xtYrg8ii52EHFq4wqAaHRHl0vhOBEvrVEtTdxGpa5++VkyZxwrAUyhKYwLTetH878cz6Oa3VWHzt71+ZTacFt3R1MvHtDA6G143EXu+sEg+cfffQEXanfh3ge+tZMn6lwWJfxWBbFPOMFIKYV2H89+V9DfuEc9BGUwZVm+sLMCwCW9DvP2PnWHKipeKRf+HUv71KEAfD\/En1505VQDVLmXgi8NFZF6zaLiXLKYV8F5nT9L6\/ntYviB0kSC0KuasHSY5uEt88\/EBfuWz+xoiIQajJ\/AA2gQGlHgynZPoTh76EPM72uooZXH3H4mf2VVn3u6EMxoJDYZxNNNe46nQ4aDOXL\/DbKSTa\/3hWRUOfPsGMYX3eTMY0XNcv29MFb0lRZH77a1yu5ZqiHE2MAnDJS8LbHC25JAyAamChi5TT2ob1AcvHDDI2sgdbxSukFe6RocPXr7Do1oSGrS\/eSRYdUBqazQunVQY190hQEHFQ+\/TnMi+MIvwy\/gsC31ZmyunKxbrvIpkHpGxhFDiW2IsDqe8jIL3v23vvfCp+aCCmMeqecdPOdW2MP1BiMxmmZSOIe2yxdgkWuTlDSAwfh97G6T35z\/nF75MOyH8WBPPbrh2vXw934VL6dBo8hjsOKT4yFHOtCnuOQc5ETiVW\/UA8mPBVX0I+PcEaOXmKtaG\/KEPWUqLaioCi2L5IyfaxiWXasppsa7NcvhhAaBP5deJq8vKqfIYyc+DlrnUgQl1EHdsp80SQu1rQmnSQgNyh0JHpVPXMBWe+phy1GKyh0\/bHNNaKVpG0VdsxUAXDWJ1oV8BqP2L9\/e5xXJVSrg8ksQAst09wz0sevc+5HnK2imY8ELVgdRKZiekAj4tacU8mnTMzjFaBNz81F9PmjmiKOwYExAjW9byskl70\/rNRbGo9gGxk7q9fI6MkGzT3MquiYVFeYs0K6T4HajNyI9U1MEqr3wnDGaJPs7hWBuS0pwIeexsNEj7JT4C3bkGETq4fxIHQnNGGSf9PLRF7Juyv24oqB2TufxfBShoh9jPr\/Hod1SfHO0rYYojkzNnwqfZnIasSEx1CmY0BBZM\/38Ownel+wHitqfsOwxKjO527BWo9mfPhDHtRd47DsyM95ZlfDObbxUwgaE96e59NulujrmYGifktjfbk+z\/CuFFtjI6jfaQ4jn+Z9jmD\/MYEu6lcc+8OG08HntYrRjVSA0GHoDj1CYv1IE8Deh4Eazb9LP6H0dMr8eOCM6LFhL93Dc9MrFfvDYu\/6H8jDPaZtiLjlzeBoWzbuWDCf48tZrolsFKT64ZI\/n8np5LBjr+YfGoLS9GYXBwCJigkUcspkweu\/sRtgx\/0fjHEOyf0+YfSOKloDZQ5e6mHhD35Jo8sK0CdOvU3LyeQ1\/xXAQTH2KfUeEUjA7u4EvRJdOsoCj26A3g2XW0JzYaroblDaANfl9w2nfm+FgkogMlz5UGknzfDDUks0l9TbrJJ61PN1pGl8SRTVfOus3atZPBSFdcOKV+L8klxWzkIAstKrx9WFly0sXAgtI6F2njHEtLX+JRQJ+B3h4q305+MEkbs4ZG8No5ilIYMNejsd\/1NOq15NvtMfZ5CosuqtMUEjLVW0oOJ65ni6nJ9313MKpVmqlHvVIujnue4OQ7HBMkNUtrHI7CgKndr69GhKVK54qGsEPESDaBwMm0wd3j1x7uJbpHP9oi2LbNdnhdWWuCK7yw0jw8\/2h0IGNcAdc+tkdLl8XbtTXvo2qlBdfMPkwiRQd7mLSz5HxFgTvINmnKpeENF35c1Crf0VqfRIW22b7dLy2d\/0wZku2SR75uLOtkvBIDfGem9Nu\/l1GSXFAemAkd58Fihay2qPIn9\/Nw2c3UZ9NqIYc5ASmR31cksBJV9bJiZqFD7yLBttKyYoBg025kzeP272BWXpRkVVchyI62USwWVHoMCT2n71cfqQc5rNEmDl8QtyboN2Fx\/4uB0QkC+AF3da8SJSaaBaKBxos33tOmSkkaYMVClIxuxtiQE8GmfQ26RfmA6ranlyAEe3VvRbZzaM3ROMMTzUsKh1cOzjHzbvpYrnUDPZGRG9X2jPWbLp3hEX8Eg5W\/zRgUtEJFgXCCJ1ZqekgD0lth8hmEDaH8yeALKJdYaRpQZErelxw+xQRuLvhRBHvEFE0EB9iKbMbb2qLeqdU5lFmhumB9D3IBMK+UceRwULioUKBByh1VJl5s+Tp+ZnsxUuaCKjethXTgHXDuGaNhAD43vfBF7dRimY37OiO\/nvot01K4Z7Y+HySUCXLctyQAlyMvluATMGuDo5FuMt0IU+6T6ueGya4h+pu9v\/viQY7Bml\/DVqUiyoUiIk96HnQtGE3HZiFwIlxzZEhBmzNJo6BfyTOEW6lslEHgR7HXD2LML13FFCf7bdTXGxs3V46du0mKSZ95mwOv2wdHa\/cNxVvUHe6biV+DgmZsRhmU3BBlsxcRQiwAlJ8SeC9Cd3QQKSKgOwxBK6M1lpNCiVk9k2asSpdSzVilvlC8sipBE\/GDfT0d6+HByPx\/8Y0v4hx+4Oo+rxP9oqe4pYgS2PpsoA8QwOmDIXc3wbabjyLiC0ioB5QBJ8SphdSP6tHvZ9Dr78oD6X3kIrv7gPlnK5jkp05Gremlxx91peoA33sFJaxcMFUZAIQ0J8qaLhOlanQCOpmhr1HWyjW\/DgdcYC\/vmVe0W4g9nKq8qaql3TElRMn2IaNTiOGb1zGY7c7EDGDGQi6tiGTTjS3j3DaFE116R94uD+On8K68GjJUk2Exg1E0jE32eCoeAjRefuScQPWnzm1COL5qNLljg8KIxv3PfedPbRBczLkQkHNxRUO6BadphGJ4RmTAuprEvtppLa4DLH\/9S5Uc7gXk2qdTvrIDCuI+Yf1qd9nLInwT9rcy8F7sBs2ejzBwPDneAna+Aszp4VtFaPF8hVkX3Gc4DH0j0LlYzqCEVqHcAvWwz3oMSRdlyTGi6c4IIaAfLdpX7qRIYuoBvZ+NqftCttcSlMik4e85I9f1KK3CEfG6ZJpQOfjLXfzwDBeLRmHkjObXdjGoO0LyCdG6K9xDhxRKZmj5ZXelRO6EWZ32FlqO5\/ib725zyJQXYdvovRPMyYDZS3VL5bEFjwChrtf6BMSbAkO4p1UDpQmR+IZMCrSDMsUSBlTXeFAwjeddQWDMYREgle4EAo6aDxHFZQMZB6g46eIQpoySpXiPeb5vVgWL86YjP5Z26KcOvFUTxvsLf8Uy9MlH0SeXiYjALonAS+QTjvQ1Jenms0NkE32F9dHNdhCt8fvN0SKYryk1qm6BdB3hm+CLhxq+bK+KCxY17+gSlkwczGfVTAOG\/XmSJ8Cqk5b6sqzdhPi+W6TMOjcqB8WshdGps1ggvISl6MDGNVkqi3juStlchg9acBTxH+zu3aKrJb\/USf55tv+L3VYxqJ6QduO+5XYq0YPczagzJvP7jgB9WGIcJ0Fo30bE9meT8xVwltD3Hg\/u+xSb13y4ZPcK+M0X+BHu4eZVZbMEVMQpDpuil5vKEQcJhV2CE5XPCEHlli\/D56hmtcS45Mc4Zjq1pg6444ey+QiiD0MaLsmfTO03jojFjABYw+fzO8jYLHGs0SSHVURdKkZTzH\/OFj8SUkrTd\/wChs85+8Xsco3p8wbBXJpdbj3IIBEeo6p6DZKq\/DWMtaCpPfnhqMqo5CNbJMn6qKX0ecD\/4ngIgDySAEB9s9htPHiShbyQ4Go6K0S9IVcqWie3DL++ZQf4bWswWo5Xi7ppY\/dR8PAARdCSv5\/w3fHP1nmAnU1d58BV6XQ26maRLhPQhnY55dmcheTLynfaNN3OpI9l5G53\/BkkxFnRwa07O+biE5rPsA\/qTxW33aATN7ALfW8CRYMXAxjmuQqGIl6uNlIm2altcUbp4SNwxf0tsQqczZKojbzKpC3QiHc2FEMSgxovZBmzBUBzNN27uUdywTeU8EqF6AVk\/GoTwouvAfeD5DEzvlHQomn\/RbcEzCNFAMkMJRugY0Fl2uKwfJMPK2NEi7k4rJ4hAfN6hOen3Ctv9NykDHMyoigE4xouvpB3hRJwDSrOu6mMzuDefNq7NzXnAGgU4gitgND4Tk0uOejXPNhl1H67CJj9\/JxFZwEA2c4smTG3z77\/BJu3BoUPjNNF\/p6E0aNKJc3jgJXyhYA71PWOEQMgY43i0Ne00C0Ojy2uRP7INWXA4x6OUuqlHdG+WRJ\/CftWvDEA4nfMmmdbihe7aSI9TLiHtAN5EZqC5V8xU9InJyFxef+ruYP3aeGMsVOB8qTc+92tSdHEu","iv":"e8fe173d7aee3a7d76391de54afbcadd","s":"acf8c20a85a5d879"}
Share your thoughts. Click here