Research
May 28, 2014
Diane von Furstenberg on Sina Weibo
By Joe McCarthy
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
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","iv":"fb095b50c8f161b23bcbb17275b9922a","s":"af60a5d990b1c1c2"}
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