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Chanel positions J12 watch update as must-have fashion accessory

May 21, 2014

Blueprint of Chanel's J12 wristwatch Blueprint of Chanel's J12 wristwatch

 

By Jen King

France’s Chanel is promoting an updated version of the J12 Automatic wristwatch with a digital and email campaign that frames apparel alongside the timepiece to highlight the brand’s range.

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  1. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
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  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
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  10. Global millionaire count to increase significantly by 2027: Agility
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