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Chanel positions J12 watch update as must-have fashion accessory

May 21, 2014

Blueprint of Chanel's J12 wristwatch Blueprint of Chanel's J12 wristwatch

 

By Jen King

France’s Chanel is promoting an updated version of the J12 Automatic wristwatch with a digital and email campaign that frames apparel alongside the timepiece to highlight the brand’s range.

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  1. St. Regis, Vilebrequin release capsule collection
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  3. Chanel reports 4pc revenue drop in 2024
  4. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  5. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  6. Rosewood Hotels debuts new property in Mexico
  7. US remains world’s leading wealth market: Henley & Partners
  8. Audemars Piguet pop-up exhibition opens in Shanghai
  9. Balenciaga, Lamborghini rev up ready-to-wear collaboration
  10. Mandarin Oriental restores Italian castle
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