In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"09a79fce12dade781857a3c02b1c48cb","s":"dd88fbcfb11f7df6"}
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