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Why brands need to stop pushing products on Vine

May 8, 2014

Urban Outfitters' Vine Urban Outfitters' Vine

 

By Lauren Johnson

While brands including Target, GE and Urban Outfitters are nailing creating compelling Vine content, the majority of marketers’ attempts with the video application remain stuck on pushing products.

Twitter-owned Vine made a significant splash in the marketing world when it launched a little over a year ago as a platform for marketers to push the limits of creative video within six seconds. As the momentum grows around short mobile video content, the need for moving away from content that solely promotes sales is becoming more important in 360-degree digital campaigns.

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  1. BMW sets record with funds raised for education at playoff event
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  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
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