Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"8523edf6d79649f2bdb0c38ca36dddbe","s":"fdf92f840ac60f8a"}
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