Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"82a1ecc980d23e6d371519e9f30d1616","s":"2a41faa750e29f64"}
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