Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"1889bb1d9695973584071bae527f96e3","s":"2631b0a1f68f118a"}
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