Multichannel
December 27, 2010
By Rachel Lamb
Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
{"ct":"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","iv":"2eb5dd8668783ca481f73ef8b8cad823","s":"4f2c6af51699fff2"}
Share your thoughts. Click here