Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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jnxAjkHl5wrdLmQ\/nTRO4M3XSIkfI1B8f9ruJvyOnv+p5cpYoKLr02\/m5UJoOE8qcOqcgXHZ6MeoYO+4sT94419Mopl8mMO6WMoKhBANkQkv2LHdSb\/T\/brGxy65lPLPhv0RppgJsTIiMH\/7oU62YXHWJlDBjYP\/smd8vYhNqQ\/vG6tnP6CBNTjw3XFN0WeYD5tlqBQK3\/JCdNBdHv3fVT5CfsWC2zIXfvAlnouQtdpyXiMwh\/sHI39ILTn6L2VccpUZsy\/Hz9kdYBFTVZQMMgOvteCwbQ4c5qUFXAjRsQLCxCjADdu7NOu3Ske7Gt9xREnttVsA4th31Ewh428B4aPuBTzUmXTS+EqBPPOcEEMv7yN5VdDBpI6b0KFG3G5foyDNzJWD7LKdUXpr3xQl39as3PUdvBTVIYwfufBjR3RKHoMruPaJFPRPYa9\/7np1s05bkOFsQaNqcz4Pbqv6vi6kPa92jOz1kPr\/8SN3uQavVexBgUIP7eTDpduA1PmIvfHKKyBAfHlxb2XcD8H2MgVvokt0sUI9EqUluAXzo7RSJ6OYEj8pZSacvcvAen84v92ZbFRMqyf+4i3IffRSCRghCAZwqoSz78\/6Z1hXRxbRYBbo5L9cH6wfJTm0cAifo9\/0kXpVTbiSpJNd8RIGS5sVutwUmWKciI3nPa2uMSvKg\/yvL3yvJNVsmta3sPExIFLP2Lgaq7RFRIfF5sdePuXa6mqEZAVmmmN5r4Sr+Y6p5vs7TCkww2oRWwyRjfM\/g9crlgW1JaXeGO2Ihf2QQzLSThptalqjYfDdIk+M2IoSaQ4leEzhVbXscY\/aEfDTCyvGIZx7zI2DMHzoEH2RRkIZTBXInM\/vtaCCiDRyvb+7LAwKdAYo3z8PaDatmuPyQNoQpq1VvsOmjxoMhgHrUKY+89TpjAd9WzMYNc6fqgPn54tNY0NuaTgqaI\/q4iDjQ3P3EHi6EHqqJ+L5QDHcb2MX3do1T1YiyK7b3FM75es5vrhEMkNVtbOKjnhh5dOPWRwmN1\/Uwlp3hnkeXDWkRZqCX2lJI009kJKFbI5qb8VWuHtl+lCedBeswFj1OHTitxsxmZn2xTzm7\/LYdTNW2XbGubWWEeMBLbz2mpPdyVLvSrU\/rt7M1WtF71li+Rt1voYpltOjishtP1DB\/aEdbs4bPoV1Qx8pelhnGaryn0T9KAQ8CZPLWj70706HPMT+5wK0zCBG9I8Dfjmn+lsQ7GWijEbEBz8qw25Tm9mxhUejw5ukCD3orhjNsMdjs9IKeLYWxcdYNu0cNjim+N9nOoCtYm7ewagXF0CHJsoaOsxD56x23fQHOSfCJTe0V4IlK\/3rtRO99f9nMSwA4yqtQfCFdyYeADXmot7s55GSBKsnNFmPvUHVA1cIzs+wt+XvNE11RRTvW3WZgeMIh7bj1LCoEDQQid8\/fwFQ2dKXVCCc\/lkHZbTX8inVnu8Nzc671p\/7wWMVU6r2VnL2lP4RsVYRFzrq5h6HC9W\/aglZ5GiZp1L4+kxd5lRBvgJTJDtJ80o5BFqALQFCFSeMPxfEDFzjXRvImb2kDp6XImtrh7jMgOcWJwp5s7hkFkJWDYR5SQin8nwy1MAGFXdUnqr82uGoJXMrShwNwm7ERwGbqCKzXz4HpK6+hzwgmxsDG+yoiiQVBRix8uNW\/2KeY3FaXRex4uax9vmaagFl9qWbePMitcD66UiUa6kSpCPoCSRPEk2lVBbXQfMimvLlsp\/yIRi5kNWEEMPwczRmLAFJJqGczBFcf4u64Afzb6tJ8T4iQxFgB2GXPPV5N3yxkbmFvesKVqupLXNZKcgW9MtbXxnT7xD6ux\/\/+XPygncT3nVHJSvmgrswsjC6pDgPM0DWfFcQ1kWAdyHg7AnGBqw5SMC7jQghX0mGOwroN4dzMNSA6+o3EhtKP47f8GhAXAgXUNaXVJjaWKIbMxD3K1LdX2uqFfB\/gBXAWr\/pM0n9mSswG\/NmoDr4tkuANV4kOPLUmBaJ21pLgFM4Iot5n15zWAb1HFh6TwJn0cPn1v7n\/2ewuf1Dcz+MgjjTLI1GBkrXcWQ88aBvxL6f5kNJ2kT+H6vOGS5cwLl7pq0FQYLM83GT5PxzvbuAAdeRMxa44hs113srLmOzKGAjVRSQufNxNybBh0hROU53DCM24dTAgzMQDH3b9+0XNenUv6F6nHXWRjWd4igFnwnVNQGd7sUlfhdlm4RBBa5r1OOTi9TNQaO+Kle3C1Zdk0j9NsSfp9dZOO28SYtNVa53bWKcJlzzsMKP\/LatncrHCqwsD51fXI5xEqsQmGEi71zdQC7PR6n7Bcq0GiTut42pKuhd\/\/VrfM9U8ZpSE5qp7diplo4QngJnFo4zzSQcfnzUMWJyCYiVjNbi+i7wNaC4PzUKaXzLmOuIVruv4IrrXjGYUNt1yht3CP69xTXsje9rJ3vQ\/KxQge07kZYAo6b05ZDHjmPUP5eu7mckAzUWeaNlNwaDpmS2YF2bNVNZjw1uIjB+SexKqEhA3sTyLIeOpeoXx\/udlDqymqCbERu+LUfb0LqknS+PTiMrtvNz9WCMDK0x\/uJo\/gtfonu5uavpM+yCmL\/5K5RcSdCD8V8v4k5NMcqKTMYIsxYXlhoU8frx6ZyvpvelOur7RApsl8QvpOkogCOdfkckIpB9EvYMqD4qW9cibf8Y\/OgtUc+LmRpUjvw\/ctmXZ6VKVCRaA23BWJPc7a2uHYFOPiS6jISj4hPWJfm9tDH1n0kz64X1Dj7JSaMOI9FA6X1TuJfuDtfEubzTnHLT6wDOL0htKVULX9QLc4PvOUk9BzAYoNkMomVI7RhmEFnEdgl7AjWrxfc4Upu4FORebT7r7JSlp87\/vjxleeTRyMsfYItiZwms1oAtExvYzCqCbB6xjL\/XBumXIfyyGpZRER\/gGVQTcIeETR4NRukc66tHndtmBHTrH2fgZouFgs279lpCOxWYceHe02NbyJ8rp40EsyIiTMC\/WyOJ1JfAxKneFqnn+rZa9S6\/kJTb6RTRcnDKGG20DZ+lAXRv02SOEVuBOB7cuI8OhYr6W8N+zdeJbLYk\/d1jFox1M1+8\/02aG5+JXaQy3fRIhl6mfxaIoYCtilnYu4ahj8ekmGFwBB0KZiAQQCNaxDkw\/n\/4wtH\/FBIPTMtfEXJ8P2L2W1xq\/ILEneam\/thNyfpoRJjjGPQfw2UeIItqijtEyuWWyDYnMl29mFhw==","iv":"7c07e861145eb2206a190f64b5c21a62","s":"dfc781f6ba3e2c7f"}
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