Multichannel
April 29, 2014
Lancôme's Elite Rewards
By Jen King
Beauty marketer Lancôme introduced a multichannel loyalty program that encourages social engagement and purchases for rewards points.
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","iv":"d6588f4f7f3ce010afb032466e449ff1","s":"76d7d87fa401a8b6"}
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