Multichannel
April 25, 2014
Consumers respond to brand-produced content
By Sarah Jones
LOST PINES, TX - Brands should work to create relevant content that goes beyond product to entertain and engage consumers, said an executive from Dentsu Aegis Network Thursday at the iProspect Client Summit.
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","iv":"bd0203b6010aa94c9dcc34447257ef67","s":"9004416187497bf9"}
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