LOST PINES, TX - It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.
{"ct":"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","iv":"ad10b18060a6c4f82b0ec2da712fabb1","s":"ab845b180cf83215"}