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Mobile

Hermès shoots for diversion over commerce in mobile ad

April 25, 2014

Hermès video still from Metamorphose campaign Hermès video still from Metamorphose campaign

 

By Joe McCarthy

France's Hermès is limiting the amount of engagement to improve on quality with a mobile advertisement on New York magazine’s The Cut.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. EssilorLuxottica establishes Inclusion Committee
  4. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Ambassador-led storytelling carries holiday campaign from Boucheron
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