LOST PINES, TX - With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
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","iv":"fc5ee53d1582440c961fbc44146c962e","s":"d762d2a348dec954"}