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Personalization means walking a fine line between helpful and intrusive

April 24, 2014

Personalization should be done carefully Personalization should be done carefully

 

LOST PINES, TX - With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.

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