LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"afd6e64b05a9fb71bb653338bbd69b82","s":"4e6be031c46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