Research
April 24, 2014
Louis Vuitton ad featuring actress Fan Bingbing
By Joe McCarthy
A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.
{"ct":"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","iv":"5d2e195950b8567a7417bd1127886615","s":"47273d714d04588c"}
Share your thoughts. Click here