Research
April 24, 2014
Louis Vuitton ad featuring actress Fan Bingbing
By Joe McCarthy
A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.
{"ct":"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","iv":"b78fe8382c2fd747ee8391cfe6609d17","s":"db29b9468731e78d"}
Share your thoughts. Click here