Internet
April 22, 2014
Guerlain's La Petite Robe Noire cartoon
By Jen King
French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.
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","iv":"c398f508d98fecca3744017980111aed","s":"badb32f38cd8c9e3"}
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