Commerce
December 21, 2010
By Peter Finocchiaro
German designer Hugo Boss is driving sales of items from its fall/winter Orange collection of apparel and accessories using a commerce-enabled video on its Web site.
{"ct":"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","iv":"78b60270f23c0dbdaba31b4b18a0ab40","s":"82444b85ef1012f3"}
Share your thoughts. Click here