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Nov. 29, 2024
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Mobile

Pucci encourages scarf selfies with camera app

April 15, 2014

Pucci Scarfie app From Pucci's Scarfie app

 

By Sarah Jones

Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.

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  1. L’École School of Jewelry Arts organizes 'Paris, City of Pearls' exhibition
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Burberry transforms customer experiences through digital innovation
  4. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  5. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  6. Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts
  7. Women now represent 13pc of global billionaire class: Altrata
  8. Dior asks award-winning actress to spread joy in fragrance launch
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. Personalize luxury brand marketing strategies for lasting loyalty
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