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News briefs

Hugo Boss, digital agencies, BMW and Baselworld – News briefs

March 31, 2014

 

By Staff reports

Today in luxury marketing:


Hugo Boss goes big in Hong Kong
 Hugo Boss celebrated the opening of its two new Boss stores in Hong Kong with a glitzy harbor-front party March 26 night. The stores — one in Central and the other in Tsim Sha Tsui — are on either side of the city’s harbor, Women's Wear Daily reports.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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