By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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","iv":"dd8a75d01a1f00c18f1fc6a6d3aff16a","s":"3672ab98a9790c6a"}
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