By Joe McCarthy
SAN FRANCISCO - As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.
Panelists of the "Inside the Mind of a Social Influencer" session stressed that the key to harnessing a successful social influencer is understanding that a partnership rather than a one-sided recruitment is taking place. Indeed, social influencers often vet brands to a degree tantamount to how brands vet them.
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","iv":"9a30f0053554d55770bff46404d544b9","s":"3fcb5136c6ee0ad9"}
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