SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
{"ct":"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","iv":"64b8b98e60913e4e01b4be005e40c04c","s":"94dc7a75b2952dc6"}