In-Store
March 24, 2014
By Sarah Jones
French fashion label Kenzo is blending social media and awareness with ecommerce in a Parisian digital pop-up store for its NoFishNoNothing line.
{"ct":"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","iv":"5aff1ee10b0680b715f37173f6bef22c","s":"94d452cd380e4857"}
Share your thoughts. Click here