Luxury brands are shifting their engagement strategies to focus more heavily on digital communication, leaving some to wonder about the role of traditional marketing vehicles such as catalogs in the modern media ecosystem.
Digital marketing presents the opportunity to eschew print and distribution costs that make catalogs a vastly more expensive marketing tool. However, several experts insist that catalogs have and will continue to maintain their central place in prestige brands sales strategies.
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","iv":"919f2a35a991c4003e114d7588d39d2d","s":"3271b4104269e17b"}