Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"809a85f08a515945f2e8c1c4180e7e5c","s":"d3b2dd3ac9277d8e"}
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