Research
March 14, 2014
By Sarah Jones
In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.
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","iv":"1ad2340d578c4e483a5a43334ae626b9","s":"1b23722d1e6a2245"}
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