Internet
March 13, 2014
By Sarah Jones
Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce.
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","iv":"cf1a739db2763c4a8e3bacf60c0f5c57","s":"6a2e121f4b1cd7f2"}
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