Today in luxury marketing:
Audi in luxury fast lane for now
The rivalry between Germany's trio of big-selling luxury car brands is heating up as Audi overtook BMW as the world's top seller in the first two months of the year as it predicted another year of record sales but warned of falling profit margins, according to The Wall Street Journal.
{"ct":"0RhXpg7j1AOg6KgijnRl6DUDgM89SmTvKSKoci62cgilM48lQ6Z90fbFqqMEy2K9oViuzhzjaHSWAeR88Bn7qP09EiSAI6P1UBLInDtHTadWLoq4KrWthoEtjhd\/EGLbKSlaZ7me2ksyYQnz4EQS4uFU49Yx7se8RWbrsKskLUwG6XyMWwLTIqtEggci+UHiSgLsY8mZxbdqZRzSWtMGNseGan+2e15q2sG4jpiwDwfrBZe+6TLnTOMfCfCiVHzLd6wJQYdW9UlQPEj6a93zv6KY9oRSoacfdMYh7Z13vXpXWWpCWCvEr+fyCgQofv1DlMlysaHBUqqNi6x37SHmpzrCkDu+EBXHVn8nlUe76gLoO+TcDMSpey6fx6DGCObwkARXqFWb0uxB7U9vcZmXKCpxzih+P6WHrKXD5aCHygeNnxtNVwOx7K2u1rvsXJyyHzRY\/mROPQyx58hFrNDtZjz6IkG4EBQ\/bwBMyxQd7ZqSyQRzQeRMQmIBo0UDterpvfKPe3w+3dgsynR2v6rjYRIuDDf8V1WmH3pAYpk9XEplMW6F8IsWqnBXN2NVub2UMTv0DaUXaPqsyk7zBs+QqGXF8UZF\/6qozE4ILWiIwQWkjmK\/FzA5x9OJsV6ZoSO02eMawcOyVMCx0qd2P\/d8oH14wOFjRzsRQpXo6wqZ1Z1msIfvmhc+g140SMHhuWkjKDMiojT73pfcrR38y4sbazCkbB9XKNo7tWxf5+Nabgu7oaui0yZMqDt+Ut4ZSLdjX4TkkHpyAryRQh\/8\/\/WnW\/D6X8Z2q8s4fEiYrlroY+VFMUS8HA2Myb7UUN9HgiCs6QM+uTJXTrr\/RkIVr1Co6rcQBKewLjI4HX8PRWZYtdzMd5360P+Qn\/iR2H5B8OqSdVDSEssXVMPt6FhNNDzeNaeSodIwcxuocROKnFmO6jjyKkEknHxOFWZKdUzVd60jmffgy1oE91\/EY62Oo159rx1Gqz55WDdqfsU\/qaYLHSEZMQXLmP4nyu2KoGYToSnMuzwe4vwaD\/Is8amLcYCgsPGwA5Aq4j9nhNPAgNe++6pUmcsnb8\/oE1jhrnJkfmcUoeoZNkHnSzIk\/K1wHhD4U3jEgESQvJUfaiujpnLnddbcxBcrePgaXn4HtvW4UKmZzPJurqiGHCPusi\/sx3gN9ZTqtCNVv6v7gYM6cXEqT1tSlkd7YSOS0SJ9gvOEk82yNH+Yhcj5YrkNIELbWS\/OSXnQMxAMmVCr6J7ZlsZ20cMYPyLSHzEAsfArsrQirCRwFv25i3vzK3mL1+LDs07Z6hTcLipP3Kh9cLtkrgvhRbOxtoONxXvkclT2\/cjJi8kDqSsmE\/mluwuUHXHHXiE8nOYsj+yICC6mGHVNXL8eEBxu+Nw3gGPE\/9aYW5tW5voiV6EsoyB8EaPy79XD17BSK1ZyA1Zwmj\/jxjHgHsaYEFozKUT+4+i9o8\/WJP35GDUrdo5ZRDwxp7JeWuDotsE5ztzL2nWvvcf4Wj0N4FSaXDU0UOGgUK72ScW6ffCVrMCUiz37SlYU6yDftRONm0uwsNriPnNDjnTQQY8FO3CISw95XsUk58jHm+WwcT0TaDdNcJHojJf7YYuETEzq613uDe\/88PX6niv1GO\/htiPYd9eqxVaHhGHI6WB3dkQ8CgKo8eaQx+1kPp8HwzIaPskTm+yj3pLHo7oAsDLh2+ZdbGVZlKJMrlSYgZGNi21etElwViiyKSd0wmhtD\/Xy3TpXbYI\/Sg0Hdg2hBAKFYvvSK19JI58MFBs3LHKbZrwLHJqhkEn8uPr9baTsbA4kfjT86G+9Im9eBIri9QYJ5XfqJvjzGBJXVB8MO+TdYs3S1Pbik+MFLmFmbK4alzl\/BcPHsK+Nz6dAwFK3M5pf71cICxvZD4JfAO5lqqhnj4E9btx6AoCI6NSWQ3+ZZFePpR9vhb6jcywJGTp6IevkAuhFDMk0RzNPI6PVP+7EMygLZ2nC6qC1Q8o9Acml29oLjCb+s1rl\/Q4xKVNjtkswvcjvF5F7UVVEpItSGeSJhvIoT1StToCr80UcZIXmkY5anl6D6q+tibQ\/RhpcP4zOzsfzk9w7lXLtbCEifi6fdYq\/8L1lFCioFnirJZQHOVoPTWMoz5yyFi08VsAiUL3M9cENt86JskJ9rKuTsznbjSbmR4U1xLYi6TcO1bD17a2izJIaJ5WOyvgqDORgEeg3Iuuud33UfzedZm\/3kF5XUOK2fUUoolxtVWHLnG73ButRT62bVZoLYN89aD5MVBwbMgCVOMG\/Z0GShnEdD0B\/elLZBE2s3LJTAtX8M\/y8Fcn+iayz\/yoPJwuZgC1x+tI5WVT+9jRe6ENa8b\/iZ8GPkI46nMdhhyXkEqVhni7aG0CJKqVc6izH8BboDqUnzIXyaSUeTMdW5CV4x6wTjTrJ5DhrOw3O37k4VM\/y5zNONmjlYcKvD11bHG1wkcy4dRViRebWLE3iJqVof2ofGC2c21JvpEd6s8fZW\/vwzovLzJQ3v0oJBX0KNMrsCecfRgHcV1FyC0fLUAM23xw5+OqFqYM2MXmwqoZpdK+Gc+1Ac0kSOyIFjPaP6y3GbvKCQkVhIRcLVFQkhfjzeyDQcXphYOqsKMXcn5jJZY6lqw4wT6vJV5\/Xn6KTu22aivMF\/pi3\/BaXG1uzmcnvO8cUTVL+fXxIbPROhm\/oRDLsFIx5z2M5vrzO4tOYb8POLB3u+4FxUNvsPeFs9mq+CMRix+pzW8a7q7T879lE7Ax2g4hZjsyH0LpDF1owqw81Ka1yr7A6\/t9Pb42Ui9Dehedq8K6O1NNNHHSIj8h38NaUYGQs7Uiqwo2Yur2j+k59nPyVzo9uYXKf4n+LlPEpxsgxzZrfhNgvbXeiQ6rRyW6aOZcHvwE0lSkP8CzRhTFrDYUlN0psxiYMVyylgNQO0q2bVpZum5PeibbeeDK3vijqH0E4DtFc2r7\/QsLUjQx65nxpJkzqBbiqzPMRd6BOpYwfxm2g1sLeJQyzn62Gnarpl3N0IMrZ2w4r5l07rGwthCKqYzTEDIC69D0OigLfbBSQxbA31D7iahYxA5zR871keXlfWLyNRCcZCcXwWfxcM9kwAs+Q1F82fUBvJmYW7veGhunBDAbeoxDl3OQYOTBN\/zMypY2zxLhOHIvGuRICUJNAhfE0Yno3Lmi7s64Ih\/4sW84lBQtxfHjyOn9i9jujXKPSGFNhe0Cc2A4T4xnv8lqaHIh6RH5o\/oeJv9FlLfhkTVJcuiUoHx5Aj7DOiR6M3oBgRLfI6hCVpQS0M1YnoKJncIWQOLiHDmLolJdi3DVqIDp64PiTkHKjyo0mFgltnlVRmt9yPnd47yIt7Yudb9ev8cjLqoW+jZKX46YZmk6Gh9IlwfEGfL1y\/f0Rgu75t8c3Lq6i3rDoz2gzeQvi2OKtifn61NeySxT7+WrV9bGppUuXWMV1hI+JHjD0PHKSJQh43V9xLyxHsYi+nDfnJZ3BKxqEygbojOcr1FcJOo53OuyxoWZcZ33LZsx08doCj7L9hPXHVG202JsMTK+VfdQkLPjxC4x6LpIavIQht4C6jZRS5Rzni6DP","iv":"4d76cfb9dfa55a66600d48e7254c268a","s":"bcdd96523b6ce48a"}