Columns
December 15, 2010
By Kunal Gupta
What are the key trends with mobile applications and what will Apple, Google, Microsoft, Research In Motion and others do that will affect brands in their marketing and commerce?
{"ct":"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","iv":"73ac5a3c7aea9e8385902d2d0436ad96","s":"afbcd1f053639b3b"}
Share your thoughts. Click here