Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
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","iv":"5f7ae0716e8c6baab5497af2dec98b27","s":"b4a9c84076c4e4d3"}
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