Research
December 13, 2010
By Peter Finocchiaro
The two most important values that affluent consumers look for when deciding to buy from a luxury brand are quality and ethical behavior, according to a study by Unity Marketing.
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","iv":"3268cad44efb16ef55ca4fea05312eeb","s":"d04feba15b4f539a"}
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