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Multichannel

Ralph Lauren is 2010 Luxury Marketer of the Year

December 13, 2010

Ralph Lauren's 4D advertisement may be the way of the future

 

By Peter Finocchiaro

Ralph Lauren is Luxury Marketer of the YearPolo Ralph Lauren Corp. has been named Luxury Marketer of the Year, the most prestigious award in luxury marketing.

The New York-based lifestyle brand beat out runner-up Louis Vuitton and third-place finisher Burberry for the top honor. The apparel-to-furnishings group earned the accolade on the strength of an unparalleled multichannel strategy that blazed new trails in the world of interactive marketing while continuing its rich and distinct brand story in print and beyond – all leading to double-digit growth in 2010.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  4. Audemars Piguet unveils collaboration with artist Kaws
  5. Dolce & Gabbana, Skims release limited-edition collection
  6. Pomellato reveals exclusive residency at Bergdorf Goodman
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Luxury brands losing ground with younger audiences: Bain
  9. Gucci channels spirit of giving
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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