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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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JoyvtCik3t2s4T2gsgQ8Ngdw\/68wCL3R6zdXjJjkBLXzXFjqzomimgO4X8cBSY4\/WTyk0S90ddoZjwMZqjn\/T5ZnMBJ5IZ7vkmeqMtcrZ8jvaiGQspBbZO2Rzt6ZNsWpiiGilYjjK9YlEoOaHfH9Ja21PU7XrHz5FcsyNV2NxrqeW4ksIsbplHHrXnPpikW21rXm8tT3BUg5ir6iT36rzluHCTtGwK6AcjQT9m4PrM1upQx5U4Q6ap3GEAYgYlUlSy0Co1CJylLLQUV5N52rl8b+p\/cc0avru0665nPamYHNqaHJ9V0dAgu+0EnAH2rIbMFuUW+3j8+8ROysOVxZyD14WnF\/+OgAAZlKqmhT+HsHlcTEGdrCvKSs4NPfbILSeAJGBz\/XMzelO0m+bm7xj6v8uvmz89LuEwPDC5d2NCPd0s+M07im4ExamBR1Zxm\/mh\/AjUc2718y8yOyyues7cA0eJg7KgVbiIs6o\/M1\/vd56Y\/0HjTdx+Mn4+5nCrNaVg7uQp3IrMgy5cPVb+EFJQjDWpTQY8vlPSXOwMU0xhmG8AUwY7BXvnaJina2cweLd3KuA68ePZibQWRBq0xZ5Fmx1LUF9\/sn2Zkjd2B67KS4V9SHfmsoldgg9u+CnQy\/6uVjndvb8hMDV5B\/UfSmOwBGJodeQtbyFiIBV6fQwjddWENOT1FF6ponb3k578tTZZBV+pq1ZDwy5AXzPjaHPrqnbaJusWt51WkYvHwRtouPbVcodMksJol2yvgJX4z1sp+Sl3q6XOLFhDoZIsegI6ZLY1hc\/+s0woWQZhv8Uh\/aJ2LqDRcQqPoGsZVJYWs5W1onpwK7AbXcZxFIStLUSYcneF5sTnXUCrWvTf5AwYHw\/\/v8l4iugglOlEamanh+hhDMwEqL6MsaY47Ja\/uCjJacF3+epJdqbhB7T5ktskJOeXHiqvQNIoKqlRFmPdqBkYQocEgh\/5XD4c\/rwhXqO1sJK6ZzA7t1UllJYnRXMb2WLt7ULSZksyWFZ4v2Vp8wMNE9rnTdyjpx3OyQEXU9bPRSCH6q6dzcbN5xdBGJBdEdRP1eOXql5Xv4NEVCZUT40cCVgYpl8B+e48X\/X8sJM7P\/XldsKO8GvsoEMW2ocFsRU7iMt4Nw1\/Z0nBMj+N7uycY4IjeE6irjBKI4WgvkS3X2evL50MKlFG0bb6MK0Og\/pXdu8aynvPmGgnp6FPRwnQuJGvFQdOI1m\/LD31AGNwuWxI0peHRF135zTEbdDtakj15H8TGsUiXIw\/lT3fw5l0ewAY44H3B5fIm9tGMXuKpJT3SCXC5a05MQGk\/c4THUycqW9SFIs8GA1WccodCNDXS7enWavVT17eeB\/EXCgcQzUbxYcSU0AKWdwyHPT1lqN70pK5b3iCCFYZtLssXuahtDTg0LVFk+rhidT10TgdqGtOzxD0VgVPzeq7t+57r33zWPkoVipK\/HhhNB0R9Fs6aOv\/1ke48WVuLRKyNMGDx\/P+OgKarFHZk6m\/Aii800T9cB1gTL2CBAm1MOFsYsy4x05fhVNZ9aG0tz2mf\/MhG7z7\/qN3EcQ7aoBti353xHeaCoW2rjxJXL3m9\/Q4WkJ1oirQZVLwnhZR\/mwWhyoo6oY7tZ5Irct3196Esf+hJxWFvQiBs2VflBN+3Fmpr\/5EbJ8Dd6R35Dh\/EIor3b7+9w3ZsVmrcgRJ0j0lWfUDzcUb3KbxlAVb9bwI\/2OvYZyeuOOSUZpqNbYUtnjtAEEzOFQSuEfNzNQxXJ9R1TdyEMoiHZuykrxbrUKnHZ9CnqP6IpDBRKnVWHHH9dXhPi6zJAvh77tg+Yw3ut4nxy8yPNjET7vFaLWtSI108YrD+pOTDNk6Oy1++21OQoQZoXXhSzqdzL4V9+oDB3jYh0uwgsaWeKtYyy9KYXX7\/WySt4hLNd53tdHA3EoQG4e1c4a36Yn8HMemLKPDEekPR446cTDC8ccNSlqpavJy+LS1KCXVYZasQP7Z7Jqxdm+fe1xWI+WsZmN6UiAYo3P9iCtwtkBeymxkpWtWf1HmfOsrx3HhH5mGBRO+waThNFiuSjjV4rI6Upj9ZDN3EBXqztxyBRNb3Vh9AUV+3rdUtnUy+mitW7ryPcApzeuTV7Tar+rJgOgRLCHWHn+pSv+j3Dd8JIzDgYF55mSxQ39NcjT6tH5czFW6QdXksB5dtA6RcCW\/mEWJU2LDPx2hruhBonlyz9mhrMqksNYDzLlc3ev4xacJkd3pIUNU+dnqOLjZXCnoccb9iuLhLKa9eUk8FDJdX3CnPGFNWACurxoP4Yd0YMa2OziqR1aFBBgLiBA+w8cAjbuMpoOMDPXFZmQh\/quuYjiqzBGXTYsRmUjdZKYRZJcmjVdUsKQdc922FHmof8TuOsM70691BNO8gNqz7eQeJ4\/Eg+iWt\/UE+KiHphqkzT5dYnfLcftVtcbLVc4T8wuSqe+H20A1yBcY4jAzPnXYqeR9WQMmxHQI3iYNQD+0\/eO0mo4Ykr9wu\/SGJ5UtdvJfQ4P4jyypOcUSgbyzlwTehVPm1LTZky5d+tt+hsHcSIS0TsUlcWhgv0zZr4nMMIvmR6619qpqguWFW90E8MYG8GkAfVHcVGX\/301Hw7pSY6gbnMKk54yFWO10ZQknLKzWzkyboOa9JsRHW+QKdArSkmQ2D8TZCrKUavc+hHnGLghSbTm+UwkCsjRUrp9XNkv\/yXXhf2Kpk6YesB6Wo09bxwNku1KU28Wib945g06vP5L5trITjCsWMtGGoRSwYHHTpF6AGlFsEfPKP6Bvv4aqhYgS6U+a5e9kfVv6Xz30Yp9aSnDNrT3ntGMlwjMu8PFN2tahFtzDM414FB\/xF1LmX4dRTNYE71c778VOzU5Zlls6\/DK5bfnoIV57c2W\/Cy2sPx\/SuTmaIKIZySgKiOKUGvarMzYuB7wP44uhNtteec1pAamleNE+FrhPYDdOmUpz3JfIoeVfqB3YNVv4VlfRQwdMO2toLrNyjzrLr+h8rZSvY9Ro8DpcaESkJCCdmnj70ztVYlVy0CU0NAQ0oeZs1nb7su6jG8rBRkxqmc0mOTvLHjQ0N+0IcCOJmTctPmqGX77G3MAEPkl4ay\/RGe\/KfUBPYZjp7a\/EDAS+yXp8OGVr0BYCTjy\/RWRQQ+kqv8xNP8xiS67ZRAmJsHv48RdrUTilwNTjkamlYXXZAzfA7SRqrwHjz\/AzxgV5UnLqZqN4BQ0hJEN9+y6s+aB0J0B5pOKHmguE+5i0=","iv":"1e69105957d65c8b3c95ed4e093fa9b3","s":"3ce25a113ee72c8a"}
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