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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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","iv":"cb0bcbeb74a6363018ea6349a83ca753","s":"c70663cb7b0b5d11"}
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