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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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","iv":"0571e29898c249632ca2fd645924d924","s":"8ce541bf31f4ebbd"}
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