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Internet

Email marketing drives online and offline conversions for upscale brands

December 13, 2010

Luxury retailers should up their email marketing strategy

 

By Rachel Lamb

Given the competitive landscape in the luxury sector and the challenge of maintaining a strong and consistent brand presence, upscale marketers need to use email to drive conversions online and offline.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Louis Vuitton opens applications for biennial Watch Prize
  3. EssilorLuxottica establishes Inclusion Committee
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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