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Internet

Email marketing drives online and offline conversions for upscale brands

December 13, 2010

Luxury retailers should up their email marketing strategy

 

By Rachel Lamb

Given the competitive landscape in the luxury sector and the challenge of maintaining a strong and consistent brand presence, upscale marketers need to use email to drive conversions online and offline.

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  1. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
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  3. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. The future of successful luxury brand collaborations
  6. Kering partners with International Trade Center in Madagascar
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Soho House strikes deal with at-home rowing brand Hydrow
  9. Bergdorf Goodman launches flashy holiday window series
  10. Aman welcomes warmer weather with ecotourism boost
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