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Bentley targets aspirational consumers with fragrance introduction

February 12, 2014

 

By Jen King

British automaker Bentley Motors is continuing its expansion into lifestyle products with the introduction of its latest men’s fragrance, Azure.

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  1. Luxury Unfiltered: When brands fall spectacularly short on client service
  2. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  3. Saint Laurent presents ‘As Time Goes By’
  4. MGallery Collection wins Grand Prize for luxury tourism
  5. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  6. Versace recruits American actor Channing Tatum for Eros campaign
  7. Tesla continues to dominate the EV market with competition encroaching
  8. ‘Craftsmanship has a recruitment problem’: report
  9. Porsche cleared of wrongdoing in Paul Walker's death in first lawsuit
  10. If a tweet falls in the forest . . .
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