Multichannel
December 10, 2010
By Peter Finocchiaro
Louis Vuitton has taken second place in the 2010 Luxury Marketer of the Year awards based on a superb multichannel strategy that brings the history and prestige of the French fashion icon to life.
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","iv":"818bb52584a7dc32027e579538e002f5","s":"be2fb64de6dd01b2"}
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