Mobile
December 10, 2010
By Peter Finocchiaro
Swiss watchmaker IWC Schaffhausen is engaging affluent iPad owners with the launch of an interactive version of its branded magazine.
{"ct":"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","iv":"d0fa1dd5df3b38ee39a92f428be42db3","s":"330a243518f53e81"}
Share your thoughts. Click here