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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. The RealReal opens retail location in Houston
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. Preloved items from Hermès hold highest resale value: The RealReal
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News briefs

BMW, Dior, Yves St. Laurent and Burberry – News briefs

December 9, 2010

 

By Rachel Lamb

bmw185Today in luxury marketing:

BMW on track to retain premium sales crown in 2010

BMW AG appears on track to retain its crown as the world's best-selling luxury car maker this year after its core brand posted a 20 percent rise in sales to 108,187 cars in November, fueled by a growing number of affluent Chinese customers and a recovery of the U.S. market, according to the Wall Street Journal.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. The RealReal opens retail location in Houston
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. Preloved items from Hermès hold highest resale value: The RealReal
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